Search Results for: research

In case you missed it, mobile is the new desktop, and mobile devices will continue connecting brands and consumers in new ways moving forward.

The overwhelming penetration of smartphones into consumers’ hands and the availability of different layers of location data has changed the game for marketers.

Lists featured this week include National Geographic Society Donors and the American Door and Window Institute.

A new study shows that a majority of sales, marketing and business professionals are struggling to find success with their lead generation strategies.

Google+ is more important for SEO than any other website. Here’s how to make the most of it.

Fifty percent of marketers don’t have a clear view of their customers’ decision making journey, or a clear understanding of where they need to focus their marketing efforts,

Chief marketing officers need to be on top of industry trends and technology, so in an effort to help them get the most from their teams, IBM and The Wharton School of U. Penn announced a new CMO education program to bridge the gap between traditional, digital and data-driven marketing.

Brands like Zaxby’s Chicken are tapping into the passion of college football fans in the New Heartland.

The holiday season is just around the corner, and research shows marketers will be spending big on advertising in the social media arena, and on Facebook in particular.

Learn how live events can drive purchases, how brand experiences create emotional connections with customers and how events can create important consumer engagement data and leads.