Search Results for: research

Since monthly statements are often the primary touch point customers have with a company, and are frequently the only tangible evidence of the service provided, they offer a powerful, innovative opportunity for marketers.

Great content marketing can be tough to prove and business leaders want to see real, measurable results. Learn how you can measure your content marketing programs.

Unfortunately, many app marketers are still struggling to bring together the right insights and systems to provide the best possible experience.

Successful loyalty programs integrate customer data to provide offers, benefits and communications meaningful to the program member. Here are 6 tips.

Marketers spend big budgets to reach Millennials and Gen Z, but Baby Boomers are by far the biggest spenders yet only 5% of ad dollars target older consumers.

Forward-thinking companies are using fee-based membership or loyalty programs to better serve their customers while differentiating themselves from competitors.

To get inside customers’ heads, use interviews, installation ride-alongs and focus groups to create a customer experience pathway.

Today every brand knows customer engagement is essential. But how do they move beyond metrics around pseudo engagement and deliver a great message?

Lists featured this week include InStylePaws.com and Industry Week.

How can your brand ensure customers receive the same message across various channels and create omnichannel engagement, especially at a global level?