Influencer Marketing Moves Beyond the Comfort Zone

Posted on by Patty Odell

Are you a foodie brand seeking foodie bloggers? If so, you may want to look outside the foodie blogosphere to help make a real impact for influencer marketingyour marketing. There’s a new wave of marketers looking beyond their product categories or industries to bloggers who cover more ground.

Here’s you’ll find case studies from five brands—Blue Apron, Biore, Bark Box, Nike and Williams-Sonoma—who have moved out of their comfort zones to tap bloggers covering much larger territories. These brands impressed the author during her research looking at brands’ approaches to influencer marketing.

For example, Biore came up with the ingenious idea to reach out to high-end tastemakers to sell its drugstore brand to the elite. Check out these innovative ideas.


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