Search Results for: research

Chief Marketer recently talked with Rachel Allgood, ‎senior vice president of marketing and consumer insights at Gamut, a Cox Media company, about the launch of the brand last fall.

Synchrony Financial CMO Toni White has a unique perspective on what it take to launch a new brand to both the public and an internal team.

Change is hard and some people will try to avoid it—even if the change is for the better. Is there a secret to successful CRM deployments? In many ways, the “X factor” is you.

Here’s five tips to help you create better research for your brand.

Adding events such as a mud run to the marketing mix puts Delta Faucets on the map with a new set of potential customers.

In B2B marketing, it all starts with leads—you need to acquire them, nurture them and then guide them to convert. Figuring out the best plan to make that happen is essential

Savvy Big Data followers can still lap the field if they’re smart about how they go about it. Here are five suggestions.

Plum Organics new campaign, ParentingUnfiltered, encourages conversation around real parenting, not just the smiley, happy snapshots.

Millennials have their own ideas of travel accommodations. Marriott has some insights and is testing unique concepts to attract this market segment.

An event staged by rEvolution for Delta Faucets set a Guinness World Record for the most people showing at one time.