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To achieve mobile app adoption and create a loyal customer base for your app, consider implementing these three long-term strategies.

The Adobe Marketing Cloud Device Co-op debuted this week, which could link up to 1.2 million consumer devices worldwide.

With the myriad of content choices and outlets now available to widespread audiences, a chief differentiator for publishers going forward will be the delivery of original, exclusive video content across their platforms.

Many B2B firms struggle with today’s content-heavy sales process. Only 27% of the leads marketers send to sales teams are qualified; 79% don’t convert.

The state of loyalty marketing indicates there’s plenty of work to be done. Here’s a run down to reinvent the customer experience.

Here are three things to keep in mind when marketing to college students, including Gen Z, over the next several years.

Associating with popular musicians can lend a brand instant credibility with its audience. Data can help decide which artist works best with your brand.

Authenticity isn’t about telling people what they want to hear; it’s about being honest. But that still leaves open the bigger question: What defines inauthenticity?

New research from VCU Brandcenter and the VCU School of Business confirms that a education-based marketing strategy works.

Cross channel attribution is a sticky wicket to solve and designing a universal indicator across all screens is complicated. Here are 3 tools to help out.