Search Results for: research

When a consumer reaches out to a brand through a social media channel, what’s the best way for the company to respond to their consumers? Here’s five tips.

Managing real-time data requires real-time interaction management and enterprise marketing technology.

“The face of B2B is not what it used to be,” Google’s Jim Lecinski told attendees BMA15.

Sure, you’ve got lots of B2B data. But do you have a plan for how to use it? Now is the time to set your big data agenda.

Here we are in 2015 and the majority of brands are still looking at the “what” and not the “who” when it comes to digital intelligence initiatives.

We ask several top marketers….what matters most in professional (and personal) ROI?

Only 16% of people will try an app more than twice before deleting it, according to Compuware.

Nearly seven in 10 shoppers (67%) are becoming ‘deletist consumers’—closing down accounts and subscriptions, and ‘unfriending’ companies, according to research from Aimia.

Kids may just be ready for summer vacation, but it’s already time to start gearing up for back-to-school marketing. Here’s 5 tips to get you started.

Here’s what you need to know about beacons and why you should be using the technology to increase store traffic and sales.