Search Results for: research

Great Wolf Lodge is testing storytelling as a marketing tactic, to see if an emotional connection with consumers coverts to sales.

Recent research from C Space showed companies that genuinely understand and connect with customers outperform their competitors.

Market research needs to evolve to adapt to changing customer behaviors and attitudes. Here’s why your research needs to move to the next phase.

CMOs must have a strategy in place that ensures they rank highly for the right keywords when it comes to mobile phone search.

Successful sponsorships don’t rely on volume — they rely on relevance. Here’s five tips to drive revenue.

Learn the latest on where CMOs are spending their marketing budgets in a free webinar Wednesday, Feb. 10

A new study looked to develop a clear picture of marketers’ perceptions, attitudes and behaviors toward partnering with technology startups.

The results of a study of Super Bowl ads were surprising in one sense but not in another. Here are 5 insights uncovered by teams of marketing students.

Whether restructuring your team or building a team from scratch to meet changing marketing initiatives, here are four hiring mistakes that can hold your business back.

Join us this Thursday, Jan 28 at 2 pm ET for a free live webinar, “10 Key Marketing Trends for 2016.”