Search Results for: research

More than three-quarters of B2B marketers in North America plan to create more content in 2016 than they did last year.

Marketers have plenty to learn from politicians. The campaigns carefully craft and calibrate their messaging to appeal to very specific groups of voters.

Account based marketing starts with the right information on accounts. Here’s what you need to chart the anatomy of your best prospects.

Mobile applications are complex technology products that require niche expertise — product strategy and management, experience and interface design, and native development and testing — to achieve the first of many version releases in your product’s road map.

Here are some helpful lessons that brands can learn from politicians.

If you didn’t make it to SXSW this year, no need to worry, we have some “Cliff Notes” on what you may have missed.

Just take a trip to Home Depot and how the Internet of Things is impacting our life at home. But what does it mean to marketing.

Even the most well-planned engagement strategies can be undercut by incomplete, inconsistent, fragmented and inaccurate customer data.

Digital is accounting for more than half of B2B marketing spending, but print is still a relevant force for many organizations.

Here are five key ways influencer marketing has reshaped the marketplace and transformed retail sales.