Search Results for: research

Successful loyalty programs integrate customer data to provide offers, benefits and communications meaningful to the program member. Here are 6 tips.

Marketers spend big budgets to reach Millennials and Gen Z, but Baby Boomers are by far the biggest spenders yet only 5% of ad dollars target older consumers.

Forward-thinking companies are using fee-based membership or loyalty programs to better serve their customers while differentiating themselves from competitors.

To get inside customers’ heads, use interviews, installation ride-alongs and focus groups to create a customer experience pathway.

Today every brand knows customer engagement is essential. But how do they move beyond metrics around pseudo engagement and deliver a great message?

Lists featured this week include InStylePaws.com and Industry Week.

How can your brand ensure customers receive the same message across various channels and create omnichannel engagement, especially at a global level?

Five unexpected influencer marketing case studies from—Blue Apron, Biore, Bark Box, Nike and Williams-Sonoma.

Any solid relationship touches on emotions, intellect and everything in between. Brand loyalty connections between brand and consumer work in exactly the same way.

A new study shows Millennials more open to advertising than oldsters—if that advertising is relevant to them.