Search Results for: research

Lists featured this week include Girls’ World and Midstream Business.

If brands want to take their promotions international, they must consider the differing sweepstakes and contest regulations across the globe.

Video is a powerful way to engage informed and research-savvy decision makers. However, many marketers still employ an outdated approach to video.

Data and tech has enabled advertisers to engage with consumers in previously unimaginable ways, but it has also fostered a rift between agencies and brands.

Jeff Gordon is setting a new precedent by rotating sponsors during his final full-time NASCAR season. What does this mean to event marketing?

A common struggle for many clients is determining the right KPIs and methodology for tracking performance of initiatives and/or teams.

Knowing what to measure and having goals is key to better SEO. Get the scoop from Jim McKinley, live from B2B LeadsCon.

Since monthly statements are often the primary touch point customers have with a company, and are frequently the only tangible evidence of the service provided, they offer a powerful, innovative opportunity for marketers.

Great content marketing can be tough to prove and business leaders want to see real, measurable results. Learn how you can measure your content marketing programs.

Unfortunately, many app marketers are still struggling to bring together the right insights and systems to provide the best possible experience.