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Here’s three key tips on metrics, alignment and scale to get your organization started on a strong account based marketing plan.

Andy Kauffman, Marriott International’s VP digital marketing & Marriott.com, talks about how Marriott’s marketing strategy plays out across digital.

Here are four key strategies for successful cross-channel marketing including, visibility and measurement, a real challenge for CMOs.

Discover how marketing dashboards can help you answer your organization’s burning questions, and the 8 commandments of dashboard design.

Digital is influencing omnichannel consumer behavior, says Kohl’s Basam Abdallah. That makes it imperative for retail & digital to work in harmony.

Having a solid grasp on the state of the ad blocking dilemma will help marketers determine new strategies for slowing the escalating adoption of ad blockers.

More money will be spent on IoT-related consumer activities than any other market save insurance and healthcare. Here’s a lesson on how IoT offers opportunities for marketers.

Steve Olenski at Forbes.com cautions that not everything about your human customers can be mined down to a data point.

How can you engage these potential buyers and turn them into loyal customers? Join us for a free live webinar where we’ll reveal “13 Surprising Brain Science Secrets That Drive Response”

Customer advocates can help B2B marketers take advantage of the passion of their most loyal fans, and deliver business value.