Search Results for: research

As the digital world accelerates, agencies need to follow suit in order to keep up. Here are six strategies to build the modern agency for success.

While marketers throw the term “omni-channel” around, there is still much confusion over how to implement a successful omni-channel marketing strategy.

Many companies are adding to their bench of marketing talent, particularly within the digital space. Here’s the outlook for the rest of the year.

Andrew Moravick of Aberdeen shares why accurate reporting is among the top concerns for B2B marketers trying to quantify the success of their lead nurturing.

Marketers became unduly obsessed with the idea that “going viral” was the cure to all marketing ailments. But since then, interest has waned.

Join us on Tuesday, June 21 at 1 pm ET/10 am PT for “The Future of Marketing: Seizing the Customer Experience,” a free live webinar.

When Bruce Springsteen sang, “I just want someone to talk to – and a little of that human touch” he wasn’t talking about marketing automation, but he might as well have been.

Broadening the reach of your native advertising is similar to any other type of international expansion — it begins with research. Here are the first three steps to take

The branding challenge for Hiscox was to create something different to entice those who didn’t know the company, but at the same time stay familiar to customers.

Mobile marketing is a fast mover. Here are some tips and lessons on how to improve your mobile marketing campaigns.