Search Results for: research

Account based marketing (ABM) requires great customer information, which means the best opportunities exist at your current customers.

Today, savvy app marketers need to engage their users with segmented, targeted marketing campaigns in order to reach the right customers at the right time.

When we think about the buyer’s journey or building customer experiences that delight our prospects, the foundation for marketing needs to be around the “who.”

A transition from investing in banner ads— susceptible to ad blocking—to influencer marketing might seem like a major shift, but the outcome is better for everyone.

The highly competitive ‘jungle’ of the loyalty marketing industry has a new species: Emerging Platforms. How it grows and evolves over the next few years bears watching.

This article is chocked full with research on marketing to Millennials and what some brands—Coca-Cola, Taco Bell, North Face, Under Armor—are doing to catch their attention.

When companies have so much data on their customers, why is it so difficult to identify and successfully act on customers you might be able to retain, and reduce customer churn?

Marketers are flunking the “big data test.” Here are insights and tips to help you better manage that data.

Global social media advertising spending will reach $25.14 billion this year, higher than the $23.68 forecast in April. Catch up with the latest research.

In a twist of the old saying about the tree falling in the forest, it’s reasonable to ask, “If you conduct market research and nothing happens with the data, will anyone know about it?”