Search Results for: research

E-marketers can make still make small adjustments that can have a big impact before Christmas. Here’s 5 ways to make your holiday marketing more merry.

How can you get mobile app users to enable location services, or get them to turn them back on once they’re off? These tips will help get you back on track.

How can you crack the code and develop a broad video marketing program that drives real business impact? Here’s how Symantec did it in five steps.

Retailers have more tools than ever to reinvent the shopping experience. Here’s three tactics to help as the holiday rush approaches.

Here are eight trends for 2016 to put your money on.

If you thought Millennials were a disruptive generation, wait until you get to know Gen Z.

2016 is almost here. Is your brand ready to create strong customer relationships that will take your company into the new year and beyond?

Through the inclusion of SMS into a marketer’s mobile app strategy, brands will enjoy additional customer engagement, increased usage and higher returns from their omni-channel app strategy.

How do your branded digital experiences make your users feel? Do their implementations match the vision for the brand’s identity? This is easier to self-diagnose than one might think.

A whopping 85% of B2B organizations aren’t using buyer personas effectively, according to research from ITSMA.