Search Results for: research

Think B2B Millennials don’t matter? Think again: a new survey from Heinz Marketing and SnapApp shows Millennials are influencing and making B2B purchasing decisions.

Combine the power of social influencers with a young, engaged generation who want to
make a difference and you have powerful opportunities to make change.

Whirlpool and Firestone Building Products shared their strategies for successful B2B live events at Connect to Convert this week.

eSports is a still nascent industry filled with commercial opportunity.
The growth is staggering and brands want in.

The single biggest problem for sales right now is adapting to the new realities of connecting with buyers, and that includes finding the right balance when it comes to social selling.

Discover ideas for getting more milage out of your B2B tech videos for inbound, outbound and more.

There are twice as many touches in the B2B sales cycle today, and that means marketers must get smarter about how they track and measure every interaction.

For many marketers, particularly in B2B, PR is what you do when something bad happens. But as ADP Canada found, PR is also a great way to build brand awareness.

There are several types of sweepstakes and games and the trick is to make sure you match the correct type with your specific sweepstakes marketing effort.

Screen usage among consumers has soared to five to seven different screens per day, making it more and more difficult to provide consistent cross-device experiences.