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Business alignment is critical. Creating customer experiences that work across multiple channels and devices means touching a lot of boxes on the org chart – including many marketing might not own.

Authenticity is now the business of marketers and CMO’s. It’s an art form, not a tactic. And when it comes to rebranding, it must be considered as a key factor in how you develop and deliver your brand.

Many B2B events have thoughtful themes, but few tap into the passion a provocative issue can create. Here’s some takeaways from how The 3% Conference did just that.

Only 61% of B2B marketers are satisfied with their current customer retention marketing efforts, according to a new research report.

Learn how the small, but mighty, Jockey team drove its content marketing strategy from nothing to something.

Check out the digital edition of Chief Marketer’s annual Super Book, featuring the PRO Awards, Top Shops and more!

This infographic lays out findings of the CMO Council’s research and delves into the evolution of the strategic CMO.

Getting your content picked up by industry publications is only the first step. Assuming you have a deeper knowledge of SEO and content marketing, here’s how to pitch your content for more exposure.

Top sales performers are almost five times more likely to be adept at mobile, according to Salesforce. Here’s 5 tips to boost your sales productivity.

Amazon Go is a game-changer for retail overall. Here’s why this model, which skips store checkout lines via a smartphone app, will work.