Search Results for: research

At a time when retailers are closing stores and laying off employees, brands like
Kate Spade New York look to tech to create one-of-a-kind experiences.

Toys r Us recently filed bankruptcy amid crushing competition and is fighting to keep customers
coming to its stores with a pitch for “free play.”

Nearly 65 percent of B2B marketers feel their content marketing programs are more successful than a year ago, according to a new survey.

How can businesses find optimal channel partners to expand revenue and amplify market impact? ABM can help.

This in-depth article teaches us why influencer marketing works
and how to vet influencers to ensure legitimacy.

Gatorade agreed to pay $300,000 to settle a complaint that it made misleading statements
about water in a videogame it developed for teens and young adults.

Content creation and amplification factor high in the top 20 job skills marketers are looking for, according to Upwork.

Unilever has set up co-working spaces in Singapore and Ireland where Unilever marketers and up to 50 startups work together on live briefs.

Brands looking to personalize experiences shouldn’t build them based on
personas; they could risk losing their most loyal customers.

How can marketing create more content that supports c-suite engagement and boosts sales? Here’s five tips.