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Successful B2B marketing content connects with prospects at the right point in the buying journey, with the right information. But sometimes, sales and marketing teams disagree on what that really means.

Coupon use is holding steady, according to the 2K17 Valassis Coupon Intelligence Report.

Bank of America is using virtual reality to demonstrate impact of VR for its B2B customers.

Breaking through the clutter is at the top of the list when planning campaigns. But that is not an easy task, especially for those marketing with a small budget.

Avnet CMO Kevin Sellers shares how the B2B firm’s rebranding helps it connect with Millennials and other new audiences.

Marketing to Millennials is by far a perfect science. However, they have have had a major impact on the way marketers target and communicate with them.

To win the fight against fake news, brands must become better advertisers. Learn four strategies to create more targeted ads and save consumer trust.

Today’s enterprises are standing at the threshold of the third wave of digital marketing, which brings human relationships into the brand experience.

Performance creative focuses on optimizing ads toward a primary action-based goal. To ensure effectiveness, keep these three vital tips in mind.

The most important stage in the B2B marketing funnel is evaluation—and this is where virtual reality can help your brand stand out.