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The majority of B2B buyers—87 percent—are purchasing online, but only 11 percent say it is their channel of choice, showing there is room for improvement when it comes to digital B2B ecommerce experiences

Many B2B companies lack a consistent data structure to link systems, making it tricky to run campaigns in a scalable way, according to new research from Forrester Consulting.

Bigger isn’t always better: To reach your audience, consider microtargeting and microinfluencers.

Three-quarters of CMOs think their jobs are on the line if customer engagement doesn’t live up to their audience’s expectations, according to a new study from the CMO Council.

Here are four tips for a successful transition, from the moment you scan a live lead at a trade show to that lead’s conversion into a sales opportunity

The brand is celebrating 30 years of twisting gooey dough into chewy, delicious pretzels.
To celebrate, the brand has debuted a line of clothing and accessories.

Brand recognition and awareness play a huge part in building credibility
with customers and helping the sales team close a deal.

By leveraging data about who consumers are and how marketing and advertising performs for each audience, marketers can provide the content and experiences that consumers want in real time, ultimately improving ROI.

Coca-Cola, Rocket Mortgage, Duracell and American Airlines are among the brands hitching their wagons to “Avengers: Infinity War.” Here’s a round-up of the some of the global tie-ins

Trends come and go, but meaningful customer relationships stand the test of time.
Here’s how you can reach your customers through thick or thin.