Search Results for: pop-up

Dry January isn’t for everyone, and by now, gym attendance is waning. But NEFT Vodka is saying it’s OK if you dropped your New Year’s resolution early.

After 45 years in Park City, the Sundance Film Festival’s run in Utah reached its final cut. From Jan. 22 to Feb. 1, the Sundance Film Institute, industry insiders, fans and many of the sponsors that have evolved with the event over the years bid farewell to snowy Main Street. The festival will permanently move […]

This week’s hot takes on hot topics in experiential marketing cover the City of Kegs, fortune-telling seals and beer-themed social experiments.

The NHL season is in full swing, and while HBO Max’s “Heated Rivalry” series (IYKYK) is giving hockey a major pop-culture boost, PNC Bank got ahead of the game by activating its official partnership with the Dallas Stars in an unconventional way, particularly for the brand and the banking industry. Enter: Hockey hair. Hockey hair […]

The class of veteran brand marketers serving as our Experiential Marketing Summit Advisory Board members are some of the industry’s most respected practitioners, and their collective expertise runs the gamut. So with the new year chugging ahead at full steam and events on a continued upward trajectory, we asked the board to share which tactics […]

This week’s hot takes on hot topics in experiential marketing cover scent labs, Pinterest Platz and hotdog races.

Trains often evoke feelings of nostalgia and adventure, with some of the most memorable and profitable IPs, like the “Harry Potter” series and “The Polar Express,” inspired by the movement of these storytelling engines. Today, brands are taking engagement to the rails to the delight of pop-culture fandoms, and beyond. To promote the debut of […]

This week’s hot takes on hot topics in experiential marketing cover Teyana Taylor tarot card readings, a Spring Rush campus campaign and the 30 Minute Time Bank.

At NRF ’26, Thirdlove Chief Marketing Officer Amy Carr discusses how the bra brand is restructuring its organization to prepare for generative AI agents. Plus, the brand bets on physical retail while websites become transaction centers.

Lounges are becoming more and more common at CES, as brands move away from exhibits on the show floor to private hotel suites that cater to its established and prospective clients.