Search Results for: pop-up
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Acquisition
Mastercard’s CMO on Taking “Priceless” to New Levels
Now five years in as Mastercard’s CMO, Raja Rajamannar shares the strategy
behind “advancing” the campaign. -
Acquisition
Domino’s Tattoo for Free Pizza Anyone?
Sounds like a great idea, but when too many people lined up to
get tattooed, Domino’s pulled the plug.Tagged in: -
Acquisition
Tweet—and a Knorr Meal will Appear at Your Door
Knorr is using social media to encourage trial of its One Skillet Meals
and its new delivery service. -
Acquisition
Nesquik Stages First Experience—Marketer Tells All
Nesquik Marketing Manager, Jackie Jimenez, takes us behind the scenes on how
its first experiential event came to be and how it all went down.Tagged in: -
Events
Viva Nerd Vegas: Comic-Con Marketing Round-Up
It’s the mega-crossover everyone has been waiting for: Deadpool, Buffy, Conan O’Brien, the Justice League and more team up in our 2018 Comic-Con International marketing round-up.
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Acquisition
Amazon Prime Day Promotion Goes Haywire, Dogs Say ‘Sorry’
Prime Members were primed and pumped to shop, shop, shop
when the website crashed and all hell broke loose. -
Acquisition
Casper Opens ‘The Dreamery’ in NYC just for Nappers
Following hack, chatbots and fake photos, Casper continues it disruptive
marketing strategy with a sleep pop-up.Tagged in: -
Acquisition
Cracking the Code on Experiential: Actionable Data
Gleaning usable, actionable data and insights from experiences can crack the
code on consumer behavior and improve live experiences—every single time. -
Acquisition
3 Ways to Turn a Short-Term Sponsorship Into a Long-Term Engagement
Want to prevent your one-time branding moments from becoming flashes in the pan?
Try on these three techniques that continuously put your product top of mind.Tagged in: -
Engagement
The Rise of CGI Social Media Influencers
What you see is what you get isn’t always the case with social media influencers—read about the rise of CGI avatars Lil Miquela and Shondu.
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