Search Results for: loyalty

Analytics applied to mobile data may be the next big thing when it comes to figuring out ways to change customer behavior in ways that really matter.

Here’s an update on effective marketing software integration that every marketer needs to know to deliver a rewarding customer experience.

Social data has helped the Boston Red Sox understand fan behavior and create a better media plan for the 2013 season.

(eMarketer) Participation in loyalty programs should not be mistaken for total brand trust. These are transactional relationships at the core, and brands must be sensitive to how they can provide mutually beneficial rewards that don’t tread too far on consumers’ private lives. This article offers recent research on loyalty to help marketers.

Many CMOs still struggle with seeing a solid ROI from Facebook. But the social network’s real power its potential to provide a wealth of consumer data.

American Airlines has found that social media channels allow it to tell customers a more relevant brand story. Johnathan Pierce, director of social media, shares the strategy.

Generating thoughtful, relevant content without making sure it gets wide-spread distribution to your target audience with a measurable impact is like investing in a Ferrari and only driving it to the mailbox!

Email personalization has helped MLS boost email opens by 21% and clickthroughs by 31%.

Many marketers adore social media because it’s viewed as a mostly free channel for driving engagement and sales. But a recent study from Kenshoo Social, conducted by Forrester, has findings that make a strong case to see social media more as a paid channel. Social tactics: free vs. paid According to the study, which is […]

Learn how Dunkin’ Donuts employs a local social marketing strategy from the corporate level.