Search Results for: loyalty

Marketers like Kraft are using online behavior to get a fuller view of their customers and craft social campaigns in real time.

At the recent ANA Brand Master Conference, Mashable’s senior technology analyst Christina Warren shared the what, why and how of three top tech trends all marketers should have top of mind.

When you’re building a customer relationship, good data is the foundation. Chief Marketer asked several marketing pros to share their biggest data sources and pain points.

The problem with traditional email marketing models is that they neglect to recognize there are real human beings on the receiving end of these messages.

Spike TV’s “Ink Master” added a mobile unit to an integrated program to promote Season 4. Spike’s brand exec, Frank Tanki gives us the details.

Jameson is earning customer loyalty and having fun with a contest for bartenders in the run up to its favorite holiday: St. Patty’s Day

Effective use of technology is a must in order to efficiently produce, distribute, and service products as well as maintain high levels of customer service and engagement.

A tight relationship with the NFL, a rewards program and integrated marketing online and off help Papa John’s maintain a slice of the competitive pizza market.

Three shopping habits grocers can digitize now to enhance loyalty and convenience during the grocery-buying journey.

Focusing on mobile solutions, targeting the right clients and creating killer content are key when integrating marketing tech solutions.