Search Results for: loyalty

Effectively leveraging data is essential if you want to optimize your customers’ experience with your brand and make the most of your marketing investments.

With so many brands vying for users’ attention, push messages can be viewed as disruptive, irrelevant or spammy. But they can also spark engagement.

This article shares nine ways to use Facebook groups to help build your business, as well as loyalty and trust among customers.

These kids who were born after 1995 are quickly growing up and gaining purchasing power. But this cohort is unlike any demographic marketers have ever tried to engage.

The Atlanta Falcons partnered with IBM to transform customers’ experiences by mapping out the early stages of fans’ engagement pre-kickoff and nurturing those customers at the game.

A common struggle for many clients is determining the right KPIs and methodology for tracking performance of initiatives and/or teams.

At this year’s B2B LeadsCon, we asked a panel of marketing experts to share 20 customer engagement tips in 20 minutes. Here are their ideas on ways you can connect with your B2B customer base.

Since monthly statements are often the primary touch point customers have with a company, and are frequently the only tangible evidence of the service provided, they offer a powerful, innovative opportunity for marketers.

This article goes into detail on three things that are important to keep in mind when marketing to Millennials.

Successful loyalty programs integrate customer data to provide offers, benefits and communications meaningful to the program member. Here are 6 tips.