Search Results for: loyalty

Successful loyalty programs integrate customer data to provide offers, benefits and communications meaningful to the program member. Here are 6 tips.

Sure, everyone talks about a 360-degree customer view. But rather than going in circles, maybe you should think about a spiral instead.

Dynamic content takes personalization to a new level, allowing marketers to target individual email recipients with different content based on subscribers’ demographics or preferences.

Forward-thinking companies are using fee-based membership or loyalty programs to better serve their customers while differentiating themselves from competitors.

Here are four ways brands can harness the power of social media and influencer marketing to tap into the Millennial market.

Chief Marketer recently chatted with several featured speakers at B2B LeadsCon—Aug. 24-26 in New York—to get their thoughts on the best ways to cultivate and retain B2B customers.

Today every brand knows customer engagement is essential. But how do they move beyond metrics around pseudo engagement and deliver a great message?

How can your brand ensure customers receive the same message across various channels and create omnichannel engagement, especially at a global level?

Any solid relationship touches on emotions, intellect and everything in between. Brand loyalty connections between brand and consumer work in exactly the same way.

A new study shows Millennials more open to advertising than oldsters—if that advertising is relevant to them.