Search Results for: loyalty

Brands, agencies and their campaigns were honored at the ‘Marketing To Women In
The #MeToo Era’ event and PRO Awards Luncheon. Check out all of the winning campaigns!

A major rebranding helped Equipment Depot create a human connecting in an B2B industry not known for being warm and fuzzy.

Is there still such a big difference between B2C and B2B marketing?
We asked experts of both sides of the fence to weigh in.

Here’s a how-to on achieving success through highly targeted segmentation
—down to the micro level—that generates a personalized digital experience.

We hope you’ll join us for the PRO Awards Luncheon and Gala to learn
which campaigns will take home the Gold Awards.

Marci Grebstein, on the job about one year, talks about the new “Style and Value for All”
campaign and the importance of getting it right when marketing to women today.

As businesses are increasing their influencer marketing budgets, it’s vital to ensure they’re
getting the quality product and, ultimately, ROI they expect. Here’s what you need to know.

Tech brands represented 20% of the final list—with Apple in the top spot.
See who made the cut.

Despite all the data at their fingertips today, emotions still factor strongly into business decisions, according to a new survey from the Financial Times Commercial Insight Group and gyro.

The majority of B2B buyers—87 percent—are purchasing online, but only 11 percent say it is their channel of choice, showing there is room for improvement when it comes to digital B2B ecommerce experiences