Search Results for: loyalty

The international movement against sexual harassment and assault, #MeToo, has
raised the stakes for brands who want to engage female consumers.

Forbes tells us why it chose five successful brands who serve
personalized marketing content that “makes us green with envy.”

Influencers can be uniquely poised to tap into major life stages
on behalf of brands looking to make a deeper impact.

Burger King customers can score a Whopper for only a penny, but
the crafty part is they need to be near a McDonald’s.

Brands can connect in powerful ways with consumers—or drive them away—through social or political causes. Should your brand take a stand?

Join Bruce Henderson June 19th in NYC at “Marketing to Women in the #MeToo Era” to share ideas
and actionable steps you can take right to transform best intentions into meaningful change.

Writers can take thought leadership from bland to
captivating with these six simple steps.

A new holiday trends report helps marketers
understand the frazzled holiday shopper.

Regardless of how great your new product or service might be, customer experience and expectations
and reality will clash as long as your team members fail to embrace your core message.

A preference center can be a great opportunity for marketers to collect additional
data about customers and finely personalize email content.