Search Results for: loyalty

Five ways global brands can succeed in diverse local markets.

Tenets for B2B sellers to consider for more effective B2B buyer support.

From TikTok to P&G to Sleep Number, here’s a look at branded experiences at this year’s Super Bowl.

Follow these six tips to help meet your long-term goals for a brand relaunch.

Nielsen looks at the challenges and opportunities of zero-based budgeting.

Tips for creating mid-funnel marketing content that drives conversions.

By Ken Weiner, CTO, GumGum We need to talk about what we’re all buying and selling when we buy or sell pre-roll video ads–because it seems to me that these days pre-roll is not necessarily as straightforward, valuable or engaging as it used to be. I’m not talking about bad inventory masquerading on the exchanges […]

With more consumers now aware of data privacy issues than ever before, organizations must adhere to the following.

Take a look at our pick of the 10 best promotional campaign ideas of the year.

The following tips can help B2B marketers deliver an experience that upholds and supports your brand’s promise to customers.