Topic
Blue Diamond
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Shopper/Retail
Blue Diamond Turns to Protein, Young Shoppers and Julianne Hough to Reignite Almond Milk Category
Almond milk brand Blue Diamond launched two new products, and after hitting 30% distribution and a 30% repeat purchase rate, it is now investing in a brand awareness campaign with “Dancing With the Stars” alum Julianne Hough.