Search Results for: influencers

Marketers claim they want control over creative production, but the moment a new AI tool hits the scene, they’re suddenly all about convenience. AI video ad platform Airpost, which launched last month, does its best to find that happy medium. Today, it announced $4.1 million in seed funding. If your company wants to give up […]

This week’s hot takes on hot topics in experiential marketing cover the City of Kegs, fortune-telling seals and beer-themed social experiments.

The Super Bowl was once the ultimate advertising mic drop. Today, it’s less a standalone moment and more the centerpiece of a larger brand ecosystem. As the role of the Super Bowl spot evolves, brands must rethink what it truly delivers—on reach, relevance, and ROI—and whether the price of entry still makes sense. John Scurfield, […]

Coterie CEO Jess Jacobs shares how the company keeps customers subscribed and how retail stores help the diaper brand gain even more subscribers. 

Prebid is on a roll: It will take charge of a seller agent, part of AdCP, and Amazon’s integration with Prebid is in beta. But there’s one sticking point: Microsoft is not going to cache video ad creatives anymore that come through Prebid, leaving publishers scrambling for an alternative.

Investment, retirement and life insurance brand John Hancock has seen great returns from prioritizing consumer health and wellness in the form of increased customer loyalty and engagement, CMO Lindsay Hanson told Chief Marketer.

From Ye’s crisis apologies and credibility questions to Oscar Mayer’s bun-believable brand theatrics and Muck Rack’s AI reality checks, this week’s PR Roundup highlights how communicators are navigating seriousness, spectacle and strategy all at once.

As social issues, such as those in Minnesota, escalate rapidly and play out in real time, business leaders are increasingly forced to decide not just whether to speak or make statements, but how clearly—and at what risk—in moments when silence, caution or ambiguity can be interpreted as a message of its own.

The medical-grade formula brand is marketing its products to consumers looking for extra nutrition, such as children and GLP-1 users. Kate Farms is increasing its investments in retail media networks and medical influencers.

AI is reshaping how we shop, but agents won’t take over our carts just yet. LiveRamp CEO Scott Howe explains why the change will be gradual – and how chatbot ads (not just on ChatGPT) will change the online shopping experience.