Search Results for: influencers

Wayfair’s top marketer Paul Toms discusses how the company moves fast to hop on social media trends, plus recent generative AI customer experience wins.

Debra Aho Williamson will be a keynote speaker at AdExchanger’s Programmatic AI conference, taking place May 18-20 at the Park MGM in Las Vegas. Register today if you haven’t already signed up! OpenAI’s ChatGPT, Microsoft’s Copilot, Google’s AI Overviews and Amazon’s Rufus are quickly becoming a new form of media. And OpenAI’s hiring of Meta […]

This week’s hot takes on hot topics in experiential marketing cover Pink Ben, haircare torture tests and the beauty multiverse at SEPHORiA 2026.

Plenty of product launches are straightforward, but with a new adult acne line that is pushing skincare into new territory, Neutrogena had to be methodical about how it introduced its Evenly Clear collection. Enter: Adulthood USA, a neighborhood-themed experience for media and influencers that on Feb. 12 used everyday grownup responsibilities, like doing laundry and […]

Sleep app Rest is reaching out to potential users when they’re most in need of the app: in the wee hours as they scroll social media while battling insomnia. And they’re leveraging creators to do it.

Consumer prices are constantly rising, but Straight Talk Wireless has kept its Silver Unlimited plan at the same price for the last 17 years. To highlight that value proposition, the brand fully leaned into nostalgia marketing, transporting NASCAR fans back to the late aughts—when songs like “Just Dance” and “I Gotta Feeling” were taking over […]

Camera brand Nikon hosts free camera workshops during the South by Southwest festival to spur shoppers to try cameras and post pictures.

This week’s hot takes on hot topics in experiential marketing cover racecourse Delivery Runners, a Hut Crust Connoisseur role and finding your “color season” at the inaugural COLORfest.

If you’ve been engrossed in the “Bridgerton” world like we have, then you’ll know tea time is for more than just enjoying a hot beverage and scones. Thanks to Netflix fans’ rising interest in Regency-era practices and aesthetics, and the universal need for a moment of relaxation, brands are infusing the afternoon tea tradition with […]

Over the last six years, the Pinterest Predicts annual trends report has had an 88-percent accuracy rate, making it less of a forecast and more of a blueprint for what’s to come