Search Results for: influencers
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Shopper/Retail
Land O’Lakes CMO Aims to Change Rural America’s Image
Land O’Lakes, a multi-billion-dollar cooperative of farmers, sponsors a stock image collection and launches a toolkit for the entertainment industry to help portray rural America as a vibrant community.
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Cynopsis: Sports
Cynopsis Sports 02/24/26: Hockey Is Having a Moment; ESPN Launching Women’s Sports Sundays
Tuesday February 24, 2026 Good morning! It’s Tuesday, and this is your monthly Cynopsis Sports newsletter. The Milan Cortina Winter Olympics came and went in the blink of an eye, capping what was a busy—and “legendary”—February for the folks at NBC Sports. That doesn’t mean sports are slowing down, with the NBA regular season […]
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Data-Driven Thinking
Why Retail Media’s Next Phase Depends On Full-Funnel Measurement
Retail media spending is surging as advertisers explore new formats, channels and environments. With projections suggesting that in-store retail media ad spend alone will surpass $1 billion by 2029, the industry is entering a new phase of growth. However, confidence in measurement has not kept pace with this rapid expansion. Viewing retail media through the […]
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B-to-C Events
The Brief: Clean Machines and Gummy Bars
This week’s hot takes on hot topics in experiential marketing cover Clean Machines, glam trucks and the Gimme Gummy Bar.
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Crisis Management
AI Crisis Immunity: Building Three Layers for Organizations
Build a robust crisis immune system for your organization against AI-generated risks.
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B-to-C Events
How Brands Swapped the Runway for Pop-up Events During New York Fashion Week
Twice a year, the fashion elite gather in Manhattan for couture runway shows and exclusive soirees during New York Fashion Week (NYFW). But sponsors and brands are increasingly showing up with approachable experiences that help democratize the high-profile event and unchain those velvet ropes. From Sensodyne to Jinx to the Idaho Potato Commission (no, really), […]
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AI
One Chatbot’s Journey To Introducing Ads That Don’t Suck
Luzia wanted ads that were specifically designed for an AI chat interface. It found a solution in generative AI ad network Koah.
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Crisis Management
PR Roundup: AI Mistakes, Bush on Substack, ANTM Resurrects Feelings
PR Roundup explores how trust and accountability are being tested across communications, from AI hallucinations landing in public-facing content to former President George W. Bush’s Substack debut and renewed backlash against Tyra Banks.
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Shopper/Retail
Date Brand Joolies Ignites Growth in ‘Sleepy’ Category With Vibrant Packaging, Micro-Influencers
Joolies’ top marketer shares how the brand shook up a quiet category and now boasts 46% year-over-year sales growth.
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Cynsiders
TV And Video Convergence Is ‘Fair’ At Best: Here’s What 10 Execs Want Fixed In 2026
By Alyssa Boyle This piece was originally published on Chief Marketer Network brand AdExchanger. Convergent TV World conference is taking place on March 5-6 in New York City. Click here to register. “Transitional.” “Developing.” “Work-in-progress.” Those are the best descriptions of the current state of TV and video convergence, according to industry experts that Cynopsis […]