Search Results for: influencers

Marketers need to be in touch with what customers want now—you can’t be too far behind, but you can’t be too far ahead either.

Early results of a survey on ABM trends by Scratch and demandDrive show that a little over a third of B2B companies have an ABM program in place, and 17% are in the process of launching one.

Here’s three tips to build a great experience, create authenticity, and improve consideration at every point along the journey with B2B buyers.

In the Most Wanted series, Chief Marketer looks at some of the top demographic segments marketers need to target in 2017. In this week’s spotlight, physicians.

The “Reignmakers” contest is one component in a two-day extravaganza, including street teams, flight attendants, swag, influencers, food and free flights.

Georgina Flores, vice president of product marketing for Allstate, talks about the importance of social media and how it markets Worth Telling consumer events.

Niharika Shah, vice president and head of brand marketing and advertising at Prudential, on why, and how, its long-time in-house agency works.

Today’s martech and data explosion holds the key for chief communications officers to gain the data-driven insights, projections and authority that their C-suite counterparts already enjoy.

Despite an increased focus on storytelling and content marketing, a significant number of B2B companies are looking to increase their branding budgets.

To charge a premium rate for high-quality services, agencies must position themselves in a way that makes it obvious to clients why their services are so valuable.