Search Results for: influencers

The thought leadership content B2B buyers engage with in social media can have a tremendous impact on what they purchase, according to new research from LinkedIn and Edelman Digital.

SEO has gotten a makeover — those who once operated solely by trying to game the system can no longer compete. In order to be seen now, content has to be useful, shareable and easily accessible on every platform.

Communications expert Rob Biesenbach teaches us how best to connect with consumers through storytelling in marketing.

Want to tell better B2B stories? Put your customer at the center of the tale.

Targeted personas helped Capital One connect with developers to promote a new online financial technology portal.

Influencer marketing trends are affecting businesses of all sizes that use social media influencers to help spark conversations around products, promotions.

Hear from Sara Welch, Amazon shopper marketing lead, Kimberly-Clark, on how shopper marketing and the path-to-purchase meld to market U by Kotex FITNESS.

The success of Airbnb Experiences focus on three essential principles that can be leveraged by any company to elevate the quality of its own brand experiences.

Compare your company to the best practices of industry leaders in these five critical organizational readiness areas.

Account based marketing (ABM) helped Domo connect with key prospects using a digital and direct mail campaign brewed around the concept of coffee.