Search Results for: influencers

Usage has accelerated for three consecutive quarters, and with no explicit direct competitor in sight, Twitter will be around for the foreseeable future. But, it’s still not right for every brand.

Feel like there’s something missing in your life? Maybe you didn’t see our top 10 most read B2B and marketing technology articles for April. Here’s a recap.

While it’s important to evaluate your brand (and perhaps make revisions), a complete rebrand may not always be the best option.

Marketers are taking a page from what brands like Nest are doing and moving from simply marketing a product, to adding brand value by solving bigger problems.

Letters were sent to both brands and individual Instagram influencers that identified specific social media posts.

Where are you putting your B2B budget, time and energy for the rest of the year? You might want to consider checking in with a doctor or two.

Pam Kermisch, senior director, integrated marketing, takes us on the trip from tough challenges to smooth marketing for Indian Motorcycles.

Rebecca Duke, senior brand manager, Mars Chocolate North America, on launching a candy in the U.S.—Maltesers—that is beloved in the UK.

Executing a comprehensive content marketing strategy isn’t an easy feat for any marketing leader. That goal becomes even more difficult to achieve when you lack c-suite buy-in to make your strategy a true success.

After 90 years in business, Gerber is facing some of its toughest competition yet. CMO Aileen Stocks on the challenges, its mission and its Smart Flow tech.