Search Results for: influencers

Ten Forbes Agency Council members have predicted 10 major changes that will impact agency work on a daily basis within the next five years.

Marketers are increasingly expected to take on non-traditional activities, and drive strategy—all to expedite change. While this may feel at times like “sailing against the wind” there is little doubt that a significant transformation is taking place.

Octagon CMO Lou Kovacs leads the new business process and marketing of Octagon’s consulting, experiential and event services in the region.

Marketing data gaps—from a lack of accurate reporting or an inability to show direct impact on revenue—are unfortunately quite common.

Chicken of the Sea is celebrating its EZ-Open cans and consumer convenience with a media campaign supported by an online instant-win game.

Getting attendees to your events is just half the battle: What truly matters is their experience on the ground. Learn how to keep them engaged.

Getting your social content seen can be a herculean task. The good news is that seven agency execs from the Forbes Agency Council have some advice for you.

The role of CMO has evolved significantly in the past several years. Here are are five tips to navigate the evolving digital and mobile business landscape.

Influencer marketing will become a core component of many marketing strategies this holiday season, much more goes into crafting an effective program than simply incorporating influencers.

In a nutshell, CEOs are concerned with strategy, organization, revenue and cost. You should aim to be associated with marketing revenue.