Search Results for: influencers

Inclusive communications is not an afterthought. No matter what the objective is, a campaign will only be successful if the people it is trying to reach see themselves in the message.

Communications teams already have the skills to manage how AI machines answer the questions. Use them now, or spend years explaining an answer you had no hand in shaping.

Toyota extends its marketing initiatives with OnX to include content creators promoting off-road adventure in trucks.

OxiClean’s VP of Marketing shares why its long-standing MLB program drove the highest ROI in engagement this year.

A busy earnings season will next see the programmers step onto the stage. Up next week are Paramount Skydance, Warner Bros. Discovery, Nexstar, Fox Corp., Versant, Disney and more. You can guess what will be on the minds of several of these companies: consolidation and the regulatory challenges involved.

Since childhood, Dr. Ilana Gilovich-Stossel has been drawn to magic of storytelling and the world-building and imagination that go into it, especially in the theatrical medium. Through her English literature studies and Ph.D. earned at Columbia University, she homed in on the academic side of theatrical performance, which has influenced her career as a creative […]

Every industry develops narratives that begin as useful simplifications and eventually become accepted truths. Advertising is no different. But the problem is that many of these narratives survive long after the market has stopped validating them.  The industry says streaming television is becoming a performance channel, then acts surprised when television behaves like television and […]

The AI shopping app’s trendy activation highlights brand partners at Swim Week It may be a surprising stat, but Miami is home to the most top Instagram influencers per capita in the U.S., beating out L.A. and NYC. And for a growing brand like Minty, the first AI cashback and savings app in ChatGPT, activating […]

The Laneige Wonder Lab is on the move, hitting six locations this summer with hydration-inspired experiences. We stumbled upon the tour’s first stop in Orlando, FL, in front of Sephora at Disney Springs, which took place July 18-21. The activation featured the brand’s signature color palette of blues and pinks with a tiled backdrop that […]

For years, advertising has been all about reaching the right human at the right time. That premise, however, is shifting in an unexpected way. Agentic AI has created new complexity, with autonomous “agents” that can increasingly evaluate, compare and execute decisions, from product research to actual purchases. Human-to-agent isn’t an incremental change. It’s a structural […]