Search Results for: influencers

Chief Marketing Officer Steve Nesle discusses the brand’s innovation budget and why it switched to using content creators for its entertainment series “Till Decor Do Us Part.”

The 2026 Chief Marketer Campaigns of the Year Award winners have been announced, recognizing the campaigns, teams and organizations that delivered exceptional results across strategy, creativity and execution this year.

FOR IMMEDIATE RELEASE Two of the industry’s most consequential leaders receive the program’s highest individual honors. New York, NY — October 12, 2026 — AdExchanger today named Kristi Argyilan, Chief Commercial Officer at The Trade Desk, and Lauren Wetzel, Global President, Data and Technology Solutions at WPP, as recipients of the 2026 Top Women in […]

When a CEO asks whether PR deserves more investment, the job is not to produce the biggest number we can find. It is to make the strongest claim that evidence can credibly support with PR measurement.

The supplement shot brand offers internships to athletes in its NIL program, and its campaign with the former NFL star reached 20 million consumers and lifted sales of its Focus and Sleep shots.

Senior Vice President of Marketing and Creative Carley Caldas explains how the cosmetics brand’s ‘scrappy’ social team finds creators who will connect its products to culture on social media and in person. Plus, how Eos measures success at events.

The digital age has turned physical newspapers into something of a novelty, and event profs are taking advantage by printing their own publications, and treating them as fresh engagement tools. Whether it’s Grand Central Terminal or the shores of Cannes, the curated periodicals are popping up at a host of events, operating as a form […]

Buyer beware: The sins of digital display and the reckoning of impression viewability are coming back to haunt the podcast advertising industry.  I stopped buying display advertising in 2016, and viewability was a big part of why. Advertisers had spent years buying impressions before it became evident that an ad being served didn’t mean a […]

The better-for-you diaper brand is turning on influencer marketing and beefing up its educational content to build awareness. Chief Marketing Officer Meredith Gieskes shares how her background informs the strategy for her new role in this Q&A.

The sports creator economy is booming. A June 2026 survey commissioned by IBM, and conducted by Morning Consult, found that sports creators are a core part of how younger fans experience sports.