Search Results for: influencers
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B-to-C Events
2026 F1 Miami Grand Prix: Full-Throttle Experiences from TikTok, Diageo, Mobil and More
Now in its fifth year, the Formula 1 Miami Grand Prix continues to draw race fans from around the world, with attendance figures estimated at 275,000, and it’s a major activation moment for brands, as the first U.S. race of the season. Every year, we’ve seen more and more brands take advantage of the exploding […]
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Crisis Management
PR Roundup: The CDC’s Comms Stumble, LinkedIn’s AI Edge and How to Newsjack Spirit Airlines’ Shutdown
From the CDC’s struggle to communicate about hantavirus, to LinkedIn’s rise as a must for AI visibility, to a PR firm that turned a viral internet moment into a People magazine hit—good communications strategy isn’t just about what you say, but when and where you say it.
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Shopper/Retail
Claire’s Shifts Target Market to Tweens With ‘On-Trend, On-Time’ Products
Chief Brand Officer Michelle Goad shares how Claire’s is elevating its stores and shifting its brand perception through offering trendy products for tweens.
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B-to-B Events
10 Minutes With… Gaby Ferreres, Head of Industry Marketing at AWS
As the media sector experiences rapidly change, Amazon Web Services (AWS) came to the NAB Show 2026 with the mission to empower storytellers to create, distribute, and monetize content at unprecedented scale. To deliver that, the brand leaned into a multi-pronged activation approach that engaged attendees across multiple touchpoints, from high-energy fun challenges to hands-on, […]
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Diversity, Equity & Inclusion
Why Inclusion Is Stalling, and What Creative Leaders Can Do About It
Marketing, advertising and PR teams are navigating a minefield of political polarization, AI acceleration, shrinking budgets and a disconnected hybrid workforce, as well as a decreasing prioritization of inclusion and belonging.
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B-to-C Events
The Brief: Jargon Bars and Il Fresco di Peroni
This week’s hot takes on hot topics in experiential marketing cover Jargon Bars, smartphone-themed fashion shows and Il Fresco di Peroni.
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Branding/Marketing
How Lonely Planet Turns Creators Into Long-Term Brand Partners
Deepa Lakshmin, Director of Social Media at Lonely Planet, sat down with PRNEWS to talk about the brand’s newly launched creator program—and the unconventional planning process behind it.
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Shopper/Retail
Sampling Grows Retail Sales at Awake Chocolate
CEO and co-founder at caffeinated chocolate brand Awake shares how the brand changed marketing tactics once it focused growing sales in retail stores.
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2026 Chief Marketer Network IGNITE Awards Press Release
Contact: Megan Sigg Associate Marketing Director Chief Marketer Network msigg@accessintel.com Chief Marketer Network Announces Winners of the Inaugural IGNITE Awards Honoring the campaigns, brands and agencies redefining what’s possible in modern marketing New York, NY (April 30, 2026)—Chief Marketer, the ultimate intelligence hub for modern marketers, today announced the winners of its inaugural IGNITE Awards, […]
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B-to-C Events
How Disney Turned ‘The Devil Wears Prada 2’ into an Experiential Marketing Machine
In the 20 years since “The Devil Wears Prada” premiered, the love for its characters, sardonic one-liners and cerulean fashion statements has only grown. So for the release of its highly anticipated sequel, “The Devil Wears Prada 2,” how could the marketing team approach, and build on, such a treasured cultural phenomenon? For starters, they […]