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Branding/Marketing
Explainer: What is an Annual Report?
Today we review the components of an annual report and where it belongs in a communications strategy.
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Data-Driven Thinking
Who Stands To Benefit In Search Ads Following Google’s Antitrust Verdict?
With the huge ruling from the US Department of Justice that Google is a “monopolist” when it comes to search, the regulatory future of online search is being questioned – a scary thought for many marketers. The crux of the case is that Google pays companies to ensure a user’s browser is directed to Google […]
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Marketers
Adalytics Report Challenges Verifiers And Pubs That Claim 100% Brand-Safe Media
That thud you just heard? The latest Adalytics report dropped on Wednesday. The spotlight this time is on media sellers with masses of user-generated content (UGC), including movie and video review forums with unmoderated comment and discussion sections. Examples include Fandom, Tumblr, Metacritic, Dailymotion, Genius, Urban Dictionary (which you might expect) and even the Merriam-Webster […]
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Video Marketing
6 Principles for Engaging Video and CTV Audiences With Creative Campaigns
Six boxes to check to deliver video/CTV ads that cut through the noise and connect with customers.
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Online Advertising
A Google Ads Glitch Likely Triggered A Data Breach Within Google Merchant Center
Call it a major GMC oopsey. Google Merchant Center (GMC), Google’s hub for commerce advertising and analytics, has been accidentally cross-pollinating data – including unencrypted customer and product info – between accounts on the platform going back at least two weeks, according to three ecommerce consultants and ad agency execs who each manage numerous GMC […]
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Branding/Marketing
Learning about Olympic Sports Sponsorship from Flavor Flav and USA Water Polo
There is only one Flavor Flav, but his activation with USA Water Polo provides a few key lessons for any company looking to grow its brand through meaningful sports sponsorships, including leaning into the pillars of authenticity and commitment with a hype mindset.
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Cynopsis: Sports
Cynopsis Sports 07/30/24: Olympics ads scoring for NBCU
Tuesday July 30, 2024 Good morning! It’s Tuesday, July 30, and this is your monthly Cynopsis sports newsletter. THE GAMES HAVE BEGUN Three days in, advertisements during the Paris Olympics on NBCUniversal are providing higher attention (+18%), greater message recall (+33%) and an increased likelihood to search (+67%) on linear than competitive broadcast/cable television, […]
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Social Media & SEO
Biden Breaks His Own News, Bypasses Mainstream Media
Social media posts on Biden’s accounts instead of news alerts circulated the information first—something that is common to the world of sports and entertainment, but not as regular when it comes to political news.
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Digital & Technology
Social Media for PR Campaigns: Adapt for a New Audience
While the foundations of social media strategy for PR—goals, knowing the audience, measuring engagement, etc.—has stayed the same, much of the execution has changed.
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Digital & Technology
Break Through the LinkedIn Noise by Avoiding Four Mistakes
Standing out on LinkedIn is possible, especially by avoiding these four mistakes.