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The Winter Olympics show us how far streaming live sports has come – and how much linear viewership remains. Plus: CPGs are pulling back on ad spend, as they steer through economic challenges and the ripple effects of policy decisions.

PR Roundup explores how trust and accountability are being tested across communications, from AI hallucinations landing in public-facing content to former President George W. Bush’s Substack debut and renewed backlash against Tyra Banks.

I’ve been thinking a lot about the RFI issued by US Immigration and Customs Enforcement in late January. ICE asked data providers and tech vendors to share information on how their tools and services could be used to “directly support investigations.” The RFI spelled it out: “The Government is seeking to understand the current state […]

We spoke with L’Oréal’s Chief Creative Officer Adam Kornblum about CeraVe’s viral skincare campaign featuring NBA superstar Kevin Durant — and his legs.

OpenAI launched its ad platform on Monday, making ChatGPT the newest canvas for advertising. The rollout marks a pivotal moment in generative AI, in which conversational platforms could become a new battleground for ad dollars. But how will the ads affect the chat experience? To head off concerns, OpenAI said ads will only appear after […]

Virality is fleeting. Sustained relevance is an economic driver that promotes long-term success. Alix Earle’s Netflix deal is a case study in true brand power.

For decades, digital advertising has relied on proxies for intent: demographics, behaviors, cohorts and fragmented signals inferred from clicks and cookies. As of this week, that model is being tested. OpenAI has begun experimenting with ads in ChatGPT, matching sponsored messages to the topics and prompts within a user’s conversation. In a prompt-driven environment like […]

Evertune’s new feature allows advertisers to run programmatic ad campaigns directly on the sites and pages most often cited by AI chatbots.

At the IAB Annual Leadership Meeting this week, IAB CEO David Cohen demanded publishers receive payment from AI companies who are taking their content. As publishers grapple with AI redirecting the attention they receive from consumers, what’s their path forward?

We spoke to Ed Beadle, VP of Digital Services & Marketing at American Honda Motor Co., for a look under the hood of its new Olympics campaign, influencer marketing efforts and overall sports strategy.