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At NRF ’26, Thirdlove Chief Marketing Officer Amy Carr discusses how the bra brand is restructuring its organization to prepare for generative AI agents. Plus, the brand bets on physical retail while websites become transaction centers.

CES is a much-evolved show these days. Spread out across three official venues, with many other unofficial ones now in play, creating that punch of brand sizzle (a la the Google Assistant: The Ride) requires a combination of visibility efforts. It’s one of several insights we walked away with from the global trade show for […]

From AI to IRL, CES 2026 made one thing clear: the future of communications isn’t about choosing between technology and humanity—it’s about deliberately blending the two.

By Justin Fromm, Head of Insights, Samsung Ads Performance marketers are rethinking what drives conversion. The once-reliable engines of measurable marketing—search and social—are losing momentum. Generative AI is reshaping how consumers discover information, siphoning off clicks and eroding the predictability of SEM. Pew Research found that AI-generated summaries have already reduced search-result clicks by 50%. At the […]

If there’s one thing Disney knows how to do well, it’s brand-building. Now, the massive media conglomerate is developing new tools specifically designed to help its advertising clients do the same.

We’re launching our 2026 coverage with hot takes on hot topics in experiential marketing covering tailgate trolling, Blizzard Brew and Starbucks in Beast City.

As brand safety standards evolve and oversight shifts from platforms to third-party vendors, Brittany Scott, SVP of global partnerships at Zefr, explains what the rise of generative AI – and Meta’s decision to step away from MRC brand safety audits – means for the future of media quality.

Christmastime is here again, and our calendars, inboxes and social feeds have been overflowing with festive pop-ups, holiday markets, light shows and takeovers that have us feeling that warm, merry spirit. We’d have to travel around the world on Santa’s magic time to hit all of the brand activations taking place this month, so we’re […]

As 2026 approaches, it pays to take stock of everything that occurred in 2025 and how it could impact the next year of the PR industry. Some friends in the communications world approached PRNEWS with predictions for the coming year for many PR tenets including digital, crisis, media relations and more.

The explosion of immersive entertainment experiences just might be the hottest industry topic of 2025—look no further than our fall cover story. And in November, right on cue, author and brand marketing veteran Charles Melcher published “The Future of Storytelling: How Immersive Experiences Are Transforming Our World” (Artisan Books). Over the span of 320 pages, […]