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There’s a ton of B2B content online. How can you make your brand stand out? Here’s 13 ideas for creating more useful content marketing assets.

Consumers and marketers should be concerned about the authenticity
of influencer marketing. Here’s three trends to consider.

The centuries old brand, Moët & Chandon, is recasting its image with a high-tech digital, social and AI campaign sure to draw in a younger generation of imbibers.

Online personalization faces several challenges, including privacy concerns. Here’s 5 ideas for avoiding the creepiness factor.

Here are the three social media platforms you should focus on to improve B2B lead generation.

Rogers challenged marketers to evolve their businesses, their brand and themselves as marketers using examples from his own work at Walmart.

Discover ideas for getting more milage out of your B2B tech videos for inbound, outbound and more.

Starbucks is combating ads that appear to be aimed at drawing in undocumented individuals with a discount.

The average digital marketing spend for businesses predicted to reach $118 billion by 2021. But simply knowing the potential value of digital marketing isn’t enough—you must measure marketing metrics and analytical data to determine you’re your marketing ROI.

Small-to-medium size businesses don’t always have the bandwidth to test out unique localized digital marketing strategies to reach local customers.