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Acquisition
Poland Spring Taps Instagram Love to Encourage Recycling
Less than 30 percent of plastic bottles get recycled in the U.S.
Poland Spring is trying to help with a new social campaign. -
Acquisition
Frito-Lay Reprises Snackable “Note” Packs
Frito-Lay is back with its Snackable Notes Variety Packs so parents can send kids
back to school this fall with a handwritten note on the packaging.Tagged in: -
Social
Facebook Campaign Budget Optimization: What Marketers Need to Know
You will have to give up some control over your Facebook campaigns after Sept. 1,
but with there are elements of CBO that can work to your advantage.Tagged in: -
Profiles & Campaigns
CMO Q&A: Qualcomm’s Penny Baldwin on Marketing 5G
Chief Marketer recently chatted with Qualcomm CMO Penny Baldwin to discuss
how the telecommunications equipment maker is leading the 5G charge.Tagged in: -
Direct Marketing | Print
Stop Oversimplifying B2B marketing: It’s Fundamentally Different From B2C
B2B marketing is inherently different from B2C, and brands that fail to reflect
this will not succeed. Here’s the nuances you need to keep in mind.Tagged in: -
Acquisition
Meiomi Wines Readies First Sports Deal with The PGA Tour
Meiomi’s VP of Brand Marketing, Jaymie Schoenberg, talks activations, loyalty
and how to bring in new customers. -
Acquisition
How to Captivate Customers by Using Video in Digital Ads
he benefits of using video far outweigh the risks when it comes to targeting an
audience that increasingly consumes video content online. -
Acquisition
IMAX Finds the Sweet Spot on Instagram Stories and Drives Growth Far Beyond Expectations
IMAX got laser targeted with its social media platform strategy focusing on just
Instagram stories to drive unprecedented growth in followers. -
MarTech
The Case for Investing in AI for Advertising
AI is ultimately here to improve people’s lives both at work and at home,
yet many organizations are still timid about investing in the technology. -
Social
Lush UK Closes Social Media Accounts
While many brands are rushing to increase their social
presence, Lush UK is doing just the opposite.Tagged in: