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The New York Times now has a full year under its belt running BrandMatch. I caught up with Valerio Poce, the NYT’s executive director of ad product marketing, to see what’s working, what’s hype and what’s ahead.

Headline-making activations don’t appear out of thin air. Event marketers leverage a host of tactics and fan traditions to ensure their entertainment experiences slice through an oversaturated landscape.

This week’s hot takes on hot topics in experiential marketing cover sandcastle restaurants, pop-up orchards and the Betch of the Year Meme Gala.

According to Harris Poll research, marketers need to oppose the trend of “beigeification” created by repetitive, omnipresent digital media and social algorithms, and cater to a public that has adopted a lottery mindset.

TV and online retailer QVC hosts a two-day pop-up store in New York City to increase awareness for its brand in person and on TikTok.

In 2025, AdMonsters transformed our Publisher Forum into the Sell Side Summit. But we still covered the highs and lows of the digital publishing business. Here’s a recap of the lessons we learned.

What do funding cuts mean for PBS KIDS? For nearly 60 years, the media brand has been pioneering educational content that is trusted by families, grounded in research, and always free. From “Sesame Street” to “Wild Kratts” to award-winning games and apps, PBS KIDS has helped generations learn and grow, says Sara DeWitt, Senior Vice […]

AI has changed content creation overnight. What once required time, skill or a production budget can now be spun up in seconds.  That’s led to an explosion of low-quality, made-for-advertising (MFA) content, not just across obscure websites but on social platforms like TikTok, YouTube and Meta.  For years, MFA was a mostly web-based problem: cheap, […]

Morning Consult’s Fastest Growing Brands report sparks conversation in the communications and marketing industries. The findings point to major shifts in how consumers discover, trust and engage with brands.

For this week’s newsletter, we’ll dive deep into the topic of publisher cohorts. It’s a subject that Justin Barton, CEO of AdGrid Media, brought to our attention at an AdMonsters Sell Side Summit a few years back.