Search Results for: data

The 2016 presidential election gave Americans a taste of the disinformation, misinformation and platform manipulation that’s coming for political media.  These strategies aren’t new, but tactics are more effective than ever. This year, platforms and advertisers are far more sophisticated and have greater reach, with streaming and data-driven media replacing old media that could not […]

Like any addiction, buying cheap impressions on made-for-arbitrage (MFA) content is a vicious cycle that feeds itself. If our industry doesn’t stop the cycle at the source, it will continue indefinitely.  The need for a solution is growing as junk publishers tarnish the reputation of the open internet. We’ve even reached the point where The […]

Retail media networks were already becoming a powerful force, but Google finally following through on its cookie depreciation plan has made them even more desirable for advertisers. The ongoing cookie depreciation has broken a key connecting force in digital advertising. Many publishers and advertisers do not have enough first-party data to produce meaningful targeting in a post-cookie world. Retailers do not have this problem, having built up a massive database of opted-in first-party data.

Audience curation is a manifestation of what the online ad industry has long been calling for: closer collaboration between partners that isn’t built on unreliable third-party signals. To curate custom ad inventory, buyers have started working more closely with the sell side. Publishers have strong insights into user browsing behavior that advertisers can use for […]

Discover how Samsung is revolutionizing advertising with cutting-edge AI and machine learning solutions. Hear from Michael Scott, Vice President, Head of Ad Sales, Revenue and Operations – North America at Samsung Ads, and Takashi Nakano, Senior Director of Business Development and Content Acquisitions at Samsung TV Plus, about the latest advancements and how they’re transforming ad strategies across platforms.

When the EU enacted the General Data Protection Regulation in 2018, it triggered a ripple effect of consumer privacy acts, like the California Consumer Privacy Act, that resulted in corporate event marketing clients adding data privacy amendments to agreements with their suppliers. But a new regulatory chapter is upon us as the EU considers the […]

Pet retail chain PetSmart unveiled a revamped loyalty program called Treats Rewards earlier this quarter. After customer feedback of wanting a simpler program from the 67 million shoppers already in PetSmart’s loyalty program, the retailer decided to overhaul its offering, said Bradley Breuer, vice president of loyalty and customer relationship management at PetSmart. The new […]

It wasn’t until Keri Ibbitson took what she thought was a step back early in her career did she discover everything that marketing is in the corporate world, and the impact of trade shows and events on a brand’s overall success. In her role as regional lead-events at Philips, Ibbitson drives strategy for a variety […]

The transition of data measurement from Universal Analytics to GA4 means that marketers need to focus on what to expect, but also how to avoid losing valuable historical information from UA.

How brand lift studies can help marketers measure the impact of influencer marketing campaigns.