Search Results for: data

In the AI era, according to Tim Frank, the man in charge of AI monetization at Microsoft, “information is the new bid.”

Good marketing tools need to be accessible across teams and account for a company’s unique strategy. Marketing orchestration platform Auxia thinks its tools fit the bill.

Meta’s recent settlement with almost every US state – in which the company will pay between $17 billion and $18 billion over the next 10 years to settle claims its platforms are harmful to kids and teens – puts the ecosystem on notice: determine who among your audience is under 18 and design your engagement […]

BMW recently placed a promotion for the new Spider-Man film on its vehicles’ dashboards. When drivers started the car, a banner appeared on the control display. Tapping it launched a 19-second animation with music and a light show delivered through the car’s ambient lighting system. Many owners were not amused. Some objected to receiving promotional […]

With over 40 years as a top gathering space for the outdoor industry, Outdoor Retailer 2026 banked on its new Minneapolis location to deliver an experience that would excite retailers and brands in a rapidly changing landscape.  Owned and produced by Forge, the show brought more than 1,800 attendees and 275 exhibiting brands Aug. 19-21 […]

Two Big Tech moments capped the summer: The FTC sued Amazon over its kinda-sorta second-price auctions, alleging deceptive practices. And Judge Brinkema declared that Google will not have to spin off its ad server.

Even with Pepsi distribution, energy drink Celsius keeps its focus on gyms and in-person events to acquire customers.

Sean Gilpin, CMO at Hyundai Motor America, details the brand’s new marketing campaign, “Mark of a Warrior,” which helps raise funds to fight childhood cancer.

Actionable uses causal AI to determine what leads to customer dissatisfaction, and addresses those problems before they lead to churn.

For 22 years, I have worked on the buy side – across agencies, brands and now at their intersection – helping buyers navigate ad tech and helping ad tech understand buyers. This past year, I have found a clear common cause: Buyers are exhausted. They spend too much time tracking changes, managing campaign and budget […]