Search Results for: data

Apple TV is losing its plus; Agentic AI is ruining the ad tech equilibrium; and Google insists that search is still solid.

In a new survey, 85% of B2B marketing decision makers said their company is actively investing in AI to lead the transformation toward a data-driven and creative-first advertising solution.

People in New York City are bombarded by ads at every turn. But targeted ads? For your industry? While you’re on your way to an event for that industry? The surreality of that experience can still pack a punch, like it did last week at Advertising Week New York.

Generative AI services like ChatGPT, Microsoft Copilot and Google Gemini are changing how we search for and access information. But each gen AI service prioritizes search results differently. A column from Steve Smith, Associate Partner at Voxus PR, examines how each platform differs and tips for companies moving forward.

In an age where social media snippets and AI-generated summaries dominate, it’s easy to believe that long-form content is fading. But that’s a myth. People are still reading, and not just scrolling. 

Jennifer Betka has stepped into the CMO role at Rinse, a tech-enabled laundry and dry cleaning delivery service operating in 13 cities across North America. We spoke with her about its new brand positioning, customer insights and challenges.

Cynopsis’  ScreenShift  event is Tuesday, October 14 at City Winery – but for a deep dive into OOH, the annual DPAA will be going strong nearby. Barry Frey, President & CEO, DPAA (www.dpaaglobal.com), shares what to expect this year. Each year, the DPAA Video Everywhere Summit is where the media, marketing, and technology communities come […]

TiVo has officially halted the sale and manufacture of its once-revolutionary DVR products. Which raises the question: What does TiVo even do anymore, anyway?

This week’s PR Roundup reviews the first public appearance of the American Eagle CMO since this summer’s Sydney Sweeney jeans debacle, a new study showing not everyone in PR is into AI, and how Getty learned what its audience needed through reading data.

AI is changing how audiences discover content, and context is redefining its value. Publishers like Forbes, Recurrent, and The Independent are proving that success in the agentic web comes from connection—owning the experiences that AI can’t replicate.