Search Results for: data

Facing an uncertain economic climate and wobbly customer sentiment, marketers are collectively tightening their belts and allocating more digital ad spend toward lower-funnel campaigns.

James Deaker,“The Yield Doctor,” has the prescription for smarter pricing decisions. Produced in partnership with AdMonsters, this video guide is all about what publishers need to review before they even think about changing rates.

Exhibit industry news for corporate trade show marketers, featuring intel on research, trends, and company updates. Celebrate Global Exhibitions Day The world’s top exhibition organizers, Clarion Events, Comexposium, Emerald, Informa, and RX, joined forces on June 4 to celebrate the 10th edition of Global Exhibitions Day (GED). Under the theme “Exhibitions Unleash Potential,” the milestone […]

It’s easy to understand why some publishers feel like pressing pause on cookieless data strategies. A significant portion of ad spend still flows toward third-party cookie-based campaigns.

More than half (55%) of consumers are tired of hearing about AI, according to Twilio’s 2025 State of Customer Engagement Report. And while they do want the technology to improve their brand experiences, what they want is more high touch than high tech.

Speaker brand Sonos is eager to have agentic AI surface operational efficiencies and handle B2B customer requests.  Speaker brand Sonos likes the sound of agentic AI so much that it is piloting an agent for its business-to-business customer portal.  The B2B ordering platform, which caters to Sonos’ custom integrators and distributors was in desperate need […]

Former Netflix CMO Bozoma Saint John discusses how marketers need to understand culture and infuse their authentic selves into their work. Bozoma Saint John is unapologetically herself. No matter if that’s in the C-suite or the cast of The Real Housewives of Beverly Hills.   Saint John’s executive tenure includes chief marketing officer at Netflix, chief […]

In a media ecosystem defined by velocity, variability and vast amounts of noise, one thing has become increasingly clear: Attention is the new currency. In light of this shift, here are practical tips for marketers.

For three weeks, Marketecture Media CEO, veteran ad tech executive and podcaster Ari Paparo sat in a Virginia courtroom listening to testimony in the US Department of Justice’s landmark antitrust case against Google. 

The Trade Desk on Thursday announced its first native app built for use with a separate cloud or data warehouse. It’s called the Connector App on Snowflake. The idea is to more readily connect sales and conversion data from a brand or merchant with campaign optimization happening on TTD. “Until now, a lot of what […]