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Integral Ad Science broke a streak of punishing quarterly earnings reports for public ad tech companies when it announced better-than-expected Q4 results on Friday morning. The company’s total revenue of $153 million in Q4 was up 14% year over year. IAS earned $530 million in 2024 at a 12% growth rate. IAS shares jumped by […]

Jeffrey L. Bowman, CEO of Reframe AI Technologies and Reframe Consulting Services, explains how AI helps media and advertising leaders operationalize large-scale inclusive change and growth.

TV programmers and streamers are sharing their financial report cards for last quarter – and the results are quite a mixed bag.

This week’s PR Roundup looks at how to the 24-Hour Economic Blackout went viral from a grassroots level, how AI is improving productivity for comms, and Sprout Social’s social listening platform for the Oscars.

In honor of Black History Month, AdMonsters celebrates Black professionals shaping the future of digital media, advertising, and ad tech. From driving innovation to championing diversity, these leaders are making an impact far beyond the industry.

Magnite ended up with a scrappy 4% year-over-year growth rate in Q4 2024, after a sudden, unexpected drop in display and online video CPMs during November and December, which caused the company to miss its revenue guidance. At least that’s the story from Magnite’s quarterly earnings report on Wednesday afternoon. Magnite, an independent SSP, earned […]

Executives from Cisco, Salesforce, Dell, Webflow and Workiva share their top tips for rolling out the welcome wagon.

Artificial intelligence is inescapable nowadays. There’s generative AI to create an ad and AI platforms to manage campaigns. Your refrigerator and maybe even your toothbrush have AI embedded in them. Or at least that’s what it says on the box. There are many open questions for marketers who want to implement AI-driven ad tech – and […]

Earlier this month, many of us let out a collective groan as we received that dreaded message: “Have you seen the latest Adalytics report?” Cue the usual discussions of the ad industry’s latest horror story. Making matters worse, the Adalytics report on advertisers monetizing child sexual abuse material came just a week after DeepSee.io’s disclosures […]

This week’s hot takes on hot topics in experiential cover data banks, Teddy Takeovers and scenes from the South Beach Wine & Food Festival.