SMS Marketing

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  Shopper/Retail

  How FragranceNet Weighs the Cost of RCS Marketing

  The newer form of text marketing, rich communication services, delivers more engagement from shoppers but a richer price tag for retailers.

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  Branding/Marketing

  Survey: Marketers Addressing Tariff Flux with Value Messaging, Pricing Transparency

  In response to the continuing changes and uncertainty regarding tariffs, marketers are amending their strategies and tactics, focusing more on highlighting value and cutting spend on non-digital channels.

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  Social

  Report: Marketers Lean into Paid Social as Email Remains a Top Channel

  Paid social is the most popular channel for retail marketers, according to a new report from Wunderkind. But email has proven most effective.