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Amazon Ads’ MCP server is in open beta, allowing advertisers to connect their own tools to its API functionalities through one integration.

By Philip Inghelbrecht CEO & Co-founder, Tatari TV The Super Bowl has evolved beyond a mere football championship to become the undisputed biggest night for advertisers. This significance is so profound that brands now purchase ad time in the weeks leading up to the game just to promote their Super Bowl advertising. Even during the […]

Coterie CEO Jess Jacobs shares how the company keeps customers subscribed and how retail stores help the diaper brand gain even more subscribers. 

Prebid is on a roll: It will take charge of a seller agent, part of AdCP, and Amazon’s integration with Prebid is in beta. But there’s one sticking point: Microsoft is not going to cache video ad creatives anymore that come through Prebid, leaving publishers scrambling for an alternative.

Walton Isaacson’s Albert Thompson is speaking at the Convergent TV World conference on March 5-6 in New York City. Click here to register. While marketers worry about AI disrupting TV ad buying, AI also has the potential to help break down the silos plaguing modern-day video advertising. Despite industry discussions around channel convergence, “most marketers’ […]

Investment, retirement and life insurance brand John Hancock has seen great returns from prioritizing consumer health and wellness in the form of increased customer loyalty and engagement, CMO Lindsay Hanson told Chief Marketer.

From Ye’s crisis apologies and credibility questions to Oscar Mayer’s bun-believable brand theatrics and Muck Rack’s AI reality checks, this week’s PR Roundup highlights how communicators are navigating seriousness, spectacle and strategy all at once.

Advertisers are still figuring out what value ChatGPT’s ads may offer. Are LLMs the next frontier for search, or a new channel entirely?

The class of veteran brand marketers serving as our Experiential Marketing Summit Advisory Board members are some of the industry’s most respected practitioners, and their collective expertise runs the gamut. So with the new year chugging ahead at full steam and events on a continued upward trajectory, we asked the board to share which tactics […]

Brands across every industry and discipline are laser-focused on harnessing AI, but as one of the world’s biggest chipmakers, AMD has some serious skin in the game. So when the company delivered a keynote at CES 2026 to position itself as a leader within the AI ecosystem and illustrate how its technologies are already driving […]