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Netflix unveiled its own conversion API, which is meant to help marketers and media buyers prove their streaming campaigns are actually producing real business outcomes. The news is part of the rising trend of CAPIs becoming more popular in streaming advertising environments.

The SportsPro NY conference featured lots of talk about AI and how live sports orgs are implementing it into their broadcast and streaming tech stack.

From Target’s bid to win back skeptical shoppers, to the White House’s quiet attempt to reframe one of its signature policies, to what actually builds credibility in the AI era—this week offered a masterclass in how brands and institutions communicate under pressure.

Viant reported its Q4 and full-year 2025 earnings on Wednesday evening, and investors appeared pleased. Net income last year was $24.1 million, almost double the total in 2024. Full-year 2025 revenue, meanwhile, grew by 22% to $110 million. CEO Tim Vanderhook told investors that revenue would have grown 28% without the affect of the prior […]

The advertising industry is full of noise about AI making buy-side and sell-side processes more efficient. That framing is convenient, but it misses a broader point. Speed and effectiveness are easy to celebrate. Power dynamics are harder to talk about. Most conversations about AI in ad tech focus on fewer manual steps, more dynamic creative, […]

Realtor.com is working with AI marketing startup BrandComms.AI to generate ad creative more quickly and across a wider array of channels.

Who Will Own the Rails? Holding Companies, Identity Providers, and Cloud Data Platforms Build Alternative to Walled Gardens By Rick Erwin, CEO, Adstra The battle for walled garden interoperability isn’t about media spend anymore – it’s about who controls the infrastructure. While Google, Meta, and Amazon lock down their ecosystems, a parallel universe is being […]

For all the talk about AI transforming marketing, many brands still wait weeks just to push a single audience from a CRM into paid media – a lag that’s hard to square with the rise of autonomous AI agents. “But that’s actually pretty normal in the industry,” said Rio Longacre, a partner and global ad […]

Discover practical steps for implementing AI governance immediately. We explore mapping your AI footprint, creating digestible guides, vetting vendors and ensuring transparent disclosure for a cohesive organizational strategy.

By Rowena Lam, Senior Director of Product at IAB Tech Lab Everyone is excited about AI agents that autonomously create campaigns, discover optimal placement, execute strategies, optimize performance, and report results. They do all this while communicating with other agents to complete transactions. It’s automation at scale. It sounds great. The one word almost completely […]