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CM Weekly 4.28.24

|  by Kaylee Hultgren

CM Weekly April 28, 2024 At a recent Axios event in New York City discussing the upskilling of today’s workforce with AI, Esty CEO and tech entrepreneur Josh Silverman shared the ways in which his team is using GenAI and machine learning, experimenting with customer service upgrades, fielding customer feedback and training employees on AI.…

CM Weekly 4.21.24

|  by Kaylee Hultgren

CM Weekly April 21, 2024 We spoke with Morgan Stanley CMO Allice Milligan last week, our latest Marketers on Fire pick, about her atypical journey to the C-suite, philosophies that guide her, how she markets to younger customers and innovative partnerships at the finance company. This week we’re bringing you part two of our discussion,…

What Google’s Bulk Email Changes Mean for Marketers

|  by Jaina Mistry

As Google implements stricter policies around bulk email, email marketers must adapt their strategies with an increased focus on segmentation and relevance. Here are ways to ensure that your emails comply.

8 Ways to Navigate the Privacy-Personalization Paradox in Marketing

|  by Scarlett Shipp

As regulatory requirements and consumer expectations evolve at a breakneck pace, marketers may often feel like they are playing defense. However, there is an opportunity to be proactive and when it comes to balancing privacy and personalization.





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