Search Results for: data
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Decoder
A Smarter Rate Card, Prescribed by the Yield Doctor
James Deaker,“The Yield Doctor,” has the prescription for smarter pricing decisions. Produced in partnership with AdMonsters, this video guide is all about what publishers need to review before they even think about changing rates.
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Trade Shows
Trade Show Industry Updates: News, Data, Trends
Exhibit industry news for corporate trade show marketers, featuring intel on research, trends, and company updates. Celebrate Global Exhibitions Day The world’s top exhibition organizers, Clarion Events, Comexposium, Emerald, Informa, and RX, joined forces on June 4 to celebrate the 10th edition of Global Exhibitions Day (GED). Under the theme “Exhibitions Unleash Potential,” the milestone […]
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cookies
Why Publishers Shouldn’t Pause Cookieless Data Strategies
It’s easy to understand why some publishers feel like pressing pause on cookieless data strategies. A significant portion of ad spend still flows toward third-party cookie-based campaigns.
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AI
Twilio Survey: Consumers Want AI to Deliver Service with a Human Touch
More than half (55%) of consumers are tired of hearing about AI, according to Twilio’s 2025 State of Customer Engagement Report. And while they do want the technology to improve their brand experiences, what they want is more high touch than high tech.
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Tech & AI
Sonos invests in agentic AI
Speaker brand Sonos is eager to have agentic AI surface operational efficiencies and handle B2B customer requests. Speaker brand Sonos likes the sound of agentic AI so much that it is piloting an agent for its business-to-business customer portal. The B2B ordering platform, which caters to Sonos’ custom integrators and distributors was in desperate need […]
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Trendwatch
Forbes’ most influential CMO Bozoma Saint John shares her top marketing tips
Former Netflix CMO Bozoma Saint John discusses how marketers need to understand culture and infuse their authentic selves into their work. Bozoma Saint John is unapologetically herself. No matter if that’s in the C-suite or the cast of The Real Housewives of Beverly Hills. Saint John’s executive tenure includes chief marketing officer at Netflix, chief […]
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ROI | Metrics
How AI Is Changing Advertising’s Hottest Currency: Attention Metrics
In a media ecosystem defined by velocity, variability and vast amounts of noise, one thing has become increasingly clear: Attention is the new currency. In light of this shift, here are practical tips for marketers.
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Behind the News
The Human Cost Of Google’s Ad Empire
For three weeks, Marketecture Media CEO, veteran ad tech executive and podcaster Ari Paparo sat in a Virginia courtroom listening to testimony in the US Department of Justice’s landmark antitrust case against Google.
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Online Advertising
The Trade Desk Introduces A Native App On Snowflake For Retail Conversion Data
The Trade Desk on Thursday announced its first native app built for use with a separate cloud or data warehouse. It’s called the Connector App on Snowflake. The idea is to more readily connect sales and conversion data from a brand or merchant with campaign optimization happening on TTD. “Until now, a lot of what […]
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Data-Driven Thinking
Antitrust Enforcement Works, But It Needs To Happen More Proactively
Google’s recent promise to bring more transparency to its Performance Max product—including better channel reporting and visibility into creative assets—is long overdue. It’s also not a coincidence. Years of litigation and a landmark antitrust ruling finally forced Google to acknowledge what the rest of the industry has long understood: You don’t have to control both […]