Search Results for: data

Cablefax, Cynopsis, AdExchanger and AdMonsters are coming together—much like the media industry—to host Convergent TV World on March 5-6 in NYC.

For decades, digital advertising has relied on proxies for intent: demographics, behaviors, cohorts and fragmented signals inferred from clicks and cookies. As of this week, that model is being tested. OpenAI has begun experimenting with ads in ChatGPT, matching sponsored messages to the topics and prompts within a user’s conversation. In a prompt-driven environment like […]

In November, Michael Collins joined Locality as its first Chief Executive Officer, signaling a pivotal new chapter for the company and for the broader local media marketplace. His appointment comes at a time of rapid transformation across the television ecosystem, as streaming and broadcast continue to converge and advertisers demand more unified, performance-driven solutions. Collins […]

Evertune’s new feature allows advertisers to run programmatic ad campaigns directly on the sites and pages most often cited by AI chatbots.

The future of measurement is automated, but can marketers trust the black box? Kantar Chief Product Officer Ty Ahmad‑Taylor shares his take.

The 2016 trend on social media reveals how people are searching for connection right now — and how nostalgia can resonate when brands tap into it.

Agentic AI is gaining popularity as a tactic for media buyers and sellers striving to simplify workflows, including in streaming TV advertising. Ad measurement firm iSpot introduced SAGE, an agentic AI platform with a “ChatGPT-like interface” that media buyers can use to generate campaign planning ideas.

The recent emergence of Moltbook, an experimental AI-native platform built and operated by a small group of independent technologists, has sparked many strong emotions among communicators—a combination of deep apprehension and intense intrigue.

The IAB’s new framework aims to standardize when AI in ads should be disclosed, but a lot is still left up to interpretation.

In part two of our discussion with Intuit CMO Thomas Ranese, we dig into marketplace competition, appealing to younger consumers, lessons from previous gigs and leadership advice.