Small Business Marketing

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  Campaigns

  ‘Bake It Till You Make It’: Inside Quicken’s Kid-Run Small-Business Campaign

  Most financial marketing that’s aimed at small business owners has a cookie-cutter feel. But for Quicken’s latest campaign to promote its all-in-one app for managing business and personal finances, the team decided to get a little playful.

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  Branding/Marketing

  PepsiCo Global Foodservice CMO: Supporting Small Businesses Is a ‘Huge Strategic Focus’

  We spoke with PepsiCo Global FoodService CMO Scott Finlow about the brand’s new local campaign, its strategic focus and how Pepsi intends to go big with supporting local businesses in the coming year.

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  Social

  How Small Businesses Can Spur Growth Through TikTok

  TikTok can be a cost-effective, easy-to-use marketing platform available to all. Here’s how small business owners can benefit from its features.