Search Results for: data

To make the decision on whether to outsource or DIY aspects of lead generation, let’s look at the pros and cons.

Today’s marketing campaigns can’t just look good. They need to prove themselves with creative that leads to measurable results.

Lists featured this week include the American Liberty PAC Email and the Floriana accessories catalog blow-in.

Looking for award winning mobile and social creative, with measurable results? Consider these three brand-case histories from PRO Award winning agencies.

Here’s four tips for making the most out of measurement in a multi-device world.

Facebook keeps an eye of users wireless TV viewership and shares the data with Nielsen.

65% of executives responding to a new survey from gyro and The Fortune Group say that subjective factors that can’t be quantified make a difference when evaluating competing proposals.

Lists featured this week include the National Museum of Women in the Arts and SurvivalEmpire.com.

Check out these preview interviews with some of the stellar industry experts lined up to speak at B2B LeadsCon and LeadsCon NY.

The Direct Marketing Association recently reported that said confidence in data driven marketing via digital channels is higher than ever, with some 78% of marketers saying it’s the path to new growth.