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A ZenithOptimedia study has revealed projections for global ad spending in 2015, with online advertising estimated to grow 15 percent over the next two years, fueled by mobile and display ads.

Canada’s new anti-spam regulations have created some misconceptions about what kinds of emails marketers can send to potential clients and consumers north of the border.

Let’s examine four critical success factors for omnichannel marketing, as well as a blueprint for building a workable strategy.

We’ve come a long way from comparing whose fan base is bigger, but the debate between relational and positional metrics persists

Lists featured this week include Wakeboarding and JunoActive.

According to Adobe Digital Index, Bing search results are driving higher-quality traffic to sites compared to Google, and retailers are getting higher revenue-per-visit from Bing.

The ability to personalize content is becoming fundamental to online success in marketing, according to recent study from Ecoconsultancy and Adobe.

Statistics culled from the past year show that consumers are in control of the purchase cycle and are doing more research online before making purchasing decisions, and successful marketers are providing them with content to support these trends.

Lists featured this week include Stanley Steemer and Tea Party Patriots.

On any given day, consumers and professionals have oddles of webinars to choose from. How do you get them to sign up for—and then actually attend—your event?