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Lists featured this week include In These Times and QCI Direct.

Here are some of the year’s most game-changing advancements that are helping marketers connect with audiences organically

When a consumer opens a piece of mail or a package, your insert has but a few precious seconds to capture their attention or be relegated to the recycling bin.

One of the most common questions I’m asked is about how to prepare for a position in the modern day marketing department.

Were the leads good, or was there foul play? And how can you possibly make improvements without the proper feedback loop? Don’t stress – there’s still hope!

Getting users to download a mobile app is only the tip of the iceberg. Do you have a strategy in place for continued engagement?

Here’s five ways direct mail can be an effective part of your multichannel strategy in 2015.

This author takes a look at 10 large and small brands and provides Facebook marketing examples, as well as tips you can use in your own Facebook Marketing.

2015 marketing predictions come in all shapes and sizes. Here’s a few insights to chew on.

Lists featured this week include Talbots and Make-a-Wish.