Search Results for: data
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Data & Analytics
Olympic Sponsorship Helps USG Leap Rebranding Hurdle
USG’s fortunes are on the rise, thanks to a rebranding effort that relied heavily on an Olympic sponsorship and internal advocates serving as ambassadors for the brand.
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Agencies
Focus on the Customer, Not Yourself, in Inbound Marketing
How have your customers changed and how have you responded?
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Agencies
Chief Marketer Listline August 6
Lists featured this week include Direct Checks Masterfile and Managers Intelligence Report.
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Cross-Device Marketing Trends & Tips
Edwin Wong, Senior Director of B2B Insights at Yahoo, says consumers are increasingly using all three screens (mobile, tablet and PC) as part of the purchase path.
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Agencies
Chief Marketer Listline July 30
Lists featured this week include Barco Products and Uncommon Investor.
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Digital
The Future of Programmatic Media Buying
Media buying has evolved tremendously in the past few years with the increased utilization of programmatic media buying systems.
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Digital
Creating Customer Loyalty With Personalization
Here are six ways that marketers can improve their customer’s experience on their websites.
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Acquisition
All Roads Lead to Location Based Data
Location based data is paving the way for innovation in marketing on a local basis.
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Data & Analytics
12 Tips for Better Responsive Design
Responsive techniques allow designers to hide, stack, expand/collapse or modify content to optimize email content display
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Digital
The Impact of Internet of Things on Data and Marketing
Learn three ways the Internet of Things will improve marketing.
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