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In the market for a new martech gig? UX designer/developers, marketing automation managers and front-end developers are among the highest in demand, according to a new salary guide.

Distributed marketing requires careful alignment across the organization. Here’s 6 ways to make it happen.

CMO Aditi Javeri Gokhale discusses the new campaign, “Spend Your Life Living,” and how
she’s marketing the NCAA partnership and March Madness in her first year as CMO.

A new study has revealed the profile of the CMO, or CMO-equivalent,
at each of the ANA’s 747 client-side marketer company members.

Many B2B marketers don’t think GDPR is something that they need to be concerned about, and that could be a mistake.

Six steps to get the most out of your Pinterest investment—from the best creative tips to when to post
or how to optimize their targeting to achieve their business goals.

With the automation that AI and IoT promise, the demand for transparent, secure and open means of exchange like blockchain will revolutionize commerce, security and the consumer experience at a profound level.

Constant testing and experimentation is essential in B2B email marketing. Learn how Pitney Bowes and more are maximizing their email potential.

Personalization and meaningful 1:1 interactions are the Holy Grail for marketers.
But creating individualized, two-way conversations can be a challenge.

Are you a victim of analysis paralysis? Here’s 7 tips to avoid martech buying burnout.