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Hilton Global Marketing VP H. Stuart Foster shares insight on the three digital strategies used to deliver the Your Warm Cookie Awaits campaign.

Webinars helped record management firm Recall educate customers and prospects, increasing brand positioning in a competitive space.

Aberdeen CEO Gary Skidmore shared some thoughts about the challenges of finding the right prospects, why everyone has too much data and the best ways to engage your target audience.

Content creation and amplification factor high in the top 20 job skills marketers are looking for, according to Upwork.

Trifacta is finding success with ABM by approaching top tier targets with customized marketing programs.

At LeadsCon’s B2B Connect to Convert last month, Steve Kozek of GE Capital shared ideas about how his organization optimizes B2B data and content.

Pepsico’s senior director of marketing, Sarah Guzman, shares the recipe for the Lay’s Do Us a Flavor campaign’s long-running success.

As a nation we’ve been fixated recently by several catastrophic hurricanes. For those at a distance it seems like an overwhelming human crisis. But it’s also a business crisis.

Consider these three key pain points as you choose development partners and build your mobile apps and mobile web experience.

In case you missed them, here are the top 10 most widely read
B2C August articles from ChiefMarketer.com.