Search Results for: data

To be effective, marketers must be able to gain the right insights from their data, and connect those insights to the buyer.

Protecting your brand in social media means protecting a channel you don’t own and can’t manipulate from risks and attackers you can’t see.

Here are four things that could improve if marketing approached things from a science-first perspective.

A strategy must be in place to leverage the large amounts of big data collected from analytics and
business intelligence applications. One solution is to tap into the power of natural language generation.

From Black Friday on, advertisers vie for premium inventory, but there’s not always enough inventory to satisfy the demand.

B2B marketers share their hurdles for calculating marketing ROI & killer tips for improving attribution, from first to last touch and everywhere in between.

Marketers know that having control of their social ad presence is important, but few have taken steps to ensure true ownership over their social data.

Frictionless marketing delivers the full retail experience customers expect today, and brands can achieve this through one connected, 4-step virtuous cycle.

Automating its email marketing processes has helped Tower Federal Credit Union improve targeting to reach prospects for new loans.

SEO is critical for marketers looking to maximize ROI, but figuring out the technical aspects of how to improve your search ranking can be tricky.