Search Results for: data

The ANA (Association of National Advertisers) has snapped up yet another marketing industry trade association, the Data & Marketing Association.

The Volvo Ocean Race is a grueling undertaking for sailors, but the sponsorship opportunities are the stuff of marketers’ dreams. The VOR’s Jordi Neves took us behind the scenes in Newport.

Americans are streaming more content than ever, and broadcasters like Roku, ABC and the BBC are adapting to these changing tv viewers.

Chief Marketer recently chatted with IBM’s Erin McElroy, to discover what resources marketers big and small need to get started with artificial intelligence (AI). 

People want to brought into the conversation and engaged with, rather than just talked to. Here are five martech recommendations to make that happen.

Do your sales and marketing teams work well together? Here’s five tips for getting everyone on the same page to lift marketing ROI and conversion rates.

Despite all the data at their fingertips today, emotions still factor strongly into business decisions, according to a new survey from the Financial Times Commercial Insight Group and gyro.

SEO takes considerable effort—you need to know the right tricks to get seen, clicked and mentioned. Here are eight absolute SEO must dos

Derek Detenber on its PGA Tour partnership, marketing to men
and how its plans to move forward.

Many B2B companies lack a consistent data structure to link systems, making it tricky to run campaigns in a scalable way, according to new research from Forrester Consulting.