Search Results for: data

Useful insights for social media marketers from a July Hootsuite and We Are Social report.

Mediaocean’s $200 million acquisition of 4C is aimed at creating a powerhouse of data that strengthens media planning and buying prowess s. Aaron Goldman, CMO of 4C, talks challenges and opportunities that lie ahead.   How will the COVID-19 crisis affect the advertising business?    The pandemic has forced marketers to be more accountable to […]

Chief Marketer surveyed our readership for insights on how the pandemic has affected marketing strategies in 2020 and beyond.

With COVID-19 cases rising, marketers are having to adjust their advertising spend once again.

Seventy-three percent of CMOs expect the negative impact of the pandemic to be short-lived–but the rest of the C-suite doesn’t necessarily agree.

Companies should examine their martech stacks in order to determine potential cost savings.

Shapermint CMO Massimiliano Tirocchi on the brand’s unique success during quarantine, his approach to paid social media and customer acquisition.

Digital platforms showcased their ad products at IAB’s virtual NewFront week.

How NerdWallet has marketed to consumers during COVID-19, continued growth and employed a performance approach to brand marketing.

Cathy Applefeld Olson Brands are facing three key challenges in the current environment: Adapting experiences and messaging, finding where audiences have shifted their attention and delivering value to those audiences in these new locations via advertising. This according to Dan Robbins, Roku VP of ad marketing and partner solutions. Robbins details Roku’s new OneView ad […]