Search Results for: data

An experiential event in NYC is the latest marketing effort in ADT’s
recent brand transformation, “What Do You Want to Protect?”

The health of the labor market, near record-low unemployment rates and continued monthly job creation will encourage spending, Deloitte predicts.

CMO Kimberley Gardiner takes us on the ride.

Lindsey Christensen shares the story of Thoughtbot’s marketing journey
to create engagement with tech innovators and start-ups.

For top B2B brands like SAP and Pitney Bowes, customer experience is often
the tipping point when it comes to acquiring—and retaining—business.

When it comes to market intelligence and forecasting, some managers use vanity
metrics as a proxy to get what they want to hear, rather than actual insights.

The NBA is flexing its marketing muscles and showing why it continues
to outperform all other sports leagues when it comes to social media.

Pitney Bowes CMO Bill Borrelle shares the challenges of targeting a
diverse audience, and keeping a century-old brand fresh.

The key to guiding your organization through digital transformation
isn’t about martech solutions—it’s about the cultural shift.

New research has found that the vast majority of marketers—88 percent—are planning to increase the time,
resources and budget allocated to lead generation in the coming months.