Search Results for: data
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MarTech
Speak Up: How Voice Search is Changing Shopping Behavior
For marketers, voice search presents a massive opportunity to make customer
connections less vulnerable than those based on features, price or even brand.Tagged in: -
Profiles & Campaigns
Livestream Gaming Viewership Adds Up for Mobcrush
Better analysis of online viewership is helping Mobscrush create
a more accurate profile of the reach of gamers like Ninja.Tagged in: -
Profiles & Campaigns
Oracle Increases Sales Enablement with Refined Content Creation Process
Restructuring processes to help sales reps find and use relevant
content has helped Oracle increase customer engagement. -
Acquisition
Riot Games Signs Nielsen Deal to Measure the Value of its Sponsorships
The move will demonstrate the monetary value of exposure
provided to brands with its League of Legends events. -
Engagement
Four Tips for Rewiring Customer Experience
To really improve your customer experience, don’t focus internally. Instead, re-wire
your efforts to see things from the customer’s point of view.Tagged in: -
Data & Analytics
Data and Emotional Intelligence: The Toronto Raptors’ Secret Weapons
The recent NBA championship of the Toronto Raptors was a triumph of
emotional intelligence and data. Here are the takeaways for marketers.Tagged in: -
Agencies
Bring on the S’mores! L.L.Bean Opens Campsites in Cities Around the Country
L.L.Bean plans to help people get the most out of the precious summer
days by spending more time outside, together. -
Facts & Figures
3 Ideas for Optimizing Inbound Phone Calls
Consumers are using digital channels more than ever,
but they haven’t hung up the telephone completely just yet.Tagged in: -
Marketing in an Age of Data Mistrust: 3 Tips
Brands have a corporate responsibility, as well as a commercial incentive,
to demonstrate why they need consumers’ data in the first place.